ÿþThis places FILA North all black fila shoes America at the crossroads of the world and its employees take special pride in the opportunity to steward the future of this 108 year old brand.Alongside HarperCollins' Amistad, we're releasing a special edition footwear design in celebration of legendary rapper Rakim's upcoming memoir,  Sweat the Technique.' The FILA Original Fitness x Rakim collaboration utilizes one of our iconic silhouettes to continue telling the story found within the memoir's pages.FILA's original creative director Pierluigi Ronaldo married fashion and sport together in an unprecedented way, helping cement FILA as the iconic sportstyle brand it is today.

The space will encompass contemporary Italian furniture and a clear, raised Plexiglas floor, a look that strives to be "open" and "modern," with a "cool techno all fila shoes vibe," according to a company statement. "It's like you walk through the billboard," said Eric Dorfman, founder of Location NYC, the company that designed and executed the space. Visitors to the store, which will be open for a month, will be invited all white fila shoes to paint designs on canvas, which will then be heat-pressed to a blank Filativa T-shirt. Visitors can also use computer kiosks to design their shirts. To complete the fashion meets culture platform, Filativa will invite one aspiring artist each day to paint his or her own pair of sneakers.

Courtesy of brand. Fila is making a bigger push to connect with consumers in South Korea. The athletic brand has been on a store-opening spree of late to get its newly repositioned spring '16 all white fila sneakers collection in front of customers.Each store will be stocked with the Fila Korea's spring collection, that has a theme of "Stylish Performance" and is intended to adapt to any situation and activity level, from an intense workout to lunch with friends. The emphasis is on simple and clean silhouettes enhanced by modern hues and color combinations.

And in a way, you're not wrong. Clearly,  90s-era branding is cool with the kids these days, and FILA is at the forefront of the revival. Their new style, the FILA Creator is the best of all things '90s rolled into one and it's sparking some major nostalgia.I was always a girly girl  my room was actually painted in this exact color story  so the pink and purple colorway has me jumping for joy right now. But if you weren't the type of person who splattered princess stickers on everything blue fila sneakers in the '90s like I did, you might be looking for a colorway that feels more Sporty than Baby Spice.

FILA also released a second, super classic colorway that looks straight out of your '90s wardrobe.Accompanying the release of these FILA Creators, the brand also dropped an array of throwback track jackets, hoodies, and unitards in pastel and classic colorways, perfect to wear all summer long. I don't see *NSYNC going on tour any time soon or cassette tapes making a huge comeback, but I can confidently predict these shoes will sell out as quickly as you learned the "Macarena."